That's according to the British Dental Association (BDA) whose leaders have called for sweeping changes to food marketing and product formulation, as new research published today (27 July) reveals the extent of misleading claims on sugar-rich cereals aimed at children.
Analysis of packaging for the 13 top selling cereals from Cardiff University, published in the British Dental Journal, has revealed:
Cereals are currently the second largest contributors of free sugars in children’s diets, accounting for 8% of intake for four to 10 year olds, and 7% for teenagers. Previous studies have concluded exaggerated portion sizes can contribute to consumers pouring up to 42% more cereal than recommended.
Register now to continue reading
Thank you for visiting Dental Nursing and reading some of our resources. To read more, please register today. You’ll enjoy the following great benefits:
What's included
-
Up to 2 free articles per month
-
New content available
Already have an account? Sign in here