Video conferencing tools, such as Zoom, have largely become the ‘norm’ in our day-to-day working lives. Many businesses were forced to adapt and work remotely due the pandemic and, whilst video conferencing has offered a lifeline to many interactions around the globe, it has also brought with it a new phenomenon – the ‘Zoom boom’.
An increased use of video has created intense moments of self-reflection and a greater awareness of how we look to others. For some, it may have highlighted concerns about their appearance and their smile. Lockdowns reduced opportunities to go out to socialise and the money saved, because of restrictions on eating out, shopping and holidays, have offered the perfect opportunity for patients to invest in other areas, including a new smile.
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