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Cigarette sales drop 20 million a month after advent of standardised packaging

2 mins read Alcohol and tobacco
The introduction of standardised packaging for cigarettes in the UK, combined with stricter taxation measures on cheaper cigarettes, has led to a significant fall in sales.

That's according to new analysis from researchers at the University of Bath.

By analysing sales data over three years from May 2015 to April 2018, the researchers from the Tobacco Control Research Group found that pre-legislation, cigarette sales (calculated by individual cigarettes) declined on average by 12 million a month; after legislation, this decrease accelerated sharply to 20 million a month.

The team behind the new study, published today (Monday 13 July) in the BMJ journal Tobacco Control, suggest their findings demonstrate the public health benefits that standardised packaging coupled with taxation can bring in reducing tobacco consumption. They hope their findings can provide important evidence to policymakers around the world of the effectiveness of standardised packaging.

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