BOS launches ‘Hold that Smile’ retention campaign

A new approach to retention underpins a campaign launched by the British Orthodontic Society at its annual conference in Manchester.

Backed up by video and animation, the intention is to generate a viral #HoldthatSmile campaign to build awareness that retainers are for life.

The first phase aimed at the profession is now public via the BOS website reflecting the important role of teams in general dental practice who prepare and refer patients for their orthodontic treatment.

Simon Littlewood, the BOS authority on retention, said: 'I think we need to focus much more on retention than we have ever done. In the past we used to fit retainers for between just one and two years and the orthodontist would review the retainers. Now, because we are asking patients to wear retainers long term, we need to work collaboratively with our GDP colleagues.'