#beproud urges dental professionals to share their ‘good’ achievements

The ‘beproud’ hashtag will come into force in the coming weeks as the dental profession and industry celebrate the daily good work of colleagues, customers and friends whose actions they think are worthy and provoke the feeling of being proud.

Mark Topley, Founder of Dental CSR Certification, the business behind the #beproud campaign, explains more:

'It’s humbling to know our profession is achieving and doing so much for others and the environment but also a great shame to see these same individuals holding back from sharing their stories, as if by highlighting this it somehow undermines the original intention.

'This campaign is a way to break down this barrier, to create a safe space to recognise the good and selfless decisions being made in dentistry and to encourage and inspire more goodness in turn. At a time where the news is breeding negativity, it’s about time we heard about more of the good. It’s what people want to see – did you know that 90% of your patients and team now expect you to do good as part of running the business?'