Artificial intelligence ‘closes the loop’ between clinician recommendation and patient purchase

Following a successful pilot scheme with Philips, they are expanding the award-winning pre-emptive aftercare technology to share product recommendations and offer patients a direct opportunity to purchase them from a personalised online practice shop. This will help ensure that patients buy the right products straight from their dentist.

Jessica Puckett, Philips dental professional lead for the UK and Ireland, outlines how the partnership will support both healthcare professionals and patients alike and explains why the new business model will ‘close the loop’ between recommendation and purchase.

Jessica said, “We know preventative care is the best way to improve oral health and prevent oral diseases. However, in the UK, basic oral health education is not available for everyone, limiting the population's ability to make empowered choices. The average UK adult is missing 7.5 teeth and brushes for around 40 seconds a day! It is clear that there is a missing link between clinician recommendation and customer purchase.