The free ‘Swap to Stop’ offer includes a refillable vape device, a four-week supply of e-liquids, and other essentials needed to start the switch from cigarettes to vaping.
Data from Action on Smoking and Health (ASH) has shown that over half of ex-smokers who quit in the last five years have said they used a vape in their last quit attempt, which is 2.7m ex-smokers.
Swap to Stop is a world-first national scheme in which almost one in five of all smokers in England will be provided with a vape starter kit to help them quit smoking. It is a part of a series of measures to help the government meet its ambition of being smokefree by 2030, reducing smoking rates to 5 per cent or less.
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