Andrew Collier

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First impressions

Andrew Collier explains why they really do count

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Treatment choices

Andrew Collier asks, who decides what’s best?

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“Sorry” – not the hardest word

Andrew Collier explains the importance of apologising effectively

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Ethical advertising and selling

Andrew Collier looks at the professional requirements of both promoting and communicating information about treatment – as well as the potential pitfalls

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It’s not routine to me!

Andrew Collier looks at the risks that can arise if a patient’s perceptions are negative

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Personality clash at work?

Not all relationships in the dental practice are perfect. Dento-legal expert Andrew Collier offers some sound advice on how best to handle them