The Oral Health Foundation and the British Society of Dental Hygiene and Therapy have teamed up with GSK to provide more than 100,000 tubes of Sensodyne toothpaste to the vulnerable and those in need in Greater Manchester.

This mammoth community effort, facilitated by Manchester based charity Community 4X4, will see toothpaste distributed to places all over Greater Manchester. Those that will be receiving the toothpastes include homeless people, residents in care homes, people who use food banks and those who don’t have easy access to dental products or whom may have limited financial resources.

Talking about the impact that this donation will have, Emma Hall-Scullin, consultant dental public health, Public Health England North West, said: 'Greater Manchester has some of the highest levels of tooth decay in the country and this is one of the many initiatives being undertaken to address this. Twice-daily toothbrushing is extremely important to maintain oral health and prevent tooth decay.'

Dr Ben Atkins, President of the Oral Health Foundation, hopes this donation will go far in boosting the oral health of those in Manchester who otherwise might be struggling during this difficult time.

'It’s vital that oral health is maintained, not just for health of the mouth but also for mental health as well. We hope that this donation of Sensodyne toothpaste will allow those that receive them to get all the benefits that come with healthy teeth and gums and put a smile on their face.'

President of the BSDHT, Diane Rochford, added: 'On behalf of the BSDHT I’d like to thank GSK for their generous donation. These toothpaste samples will make a huge difference to those in need and reinforce the fact that these items are a necessity, not just a luxury for those more fortunate.'

Of course, the donation would not have been possible were it were not for GSK.

A spokesperson for the organisation said: 'We are really pleased to help support the communities of Greater Manchester with this toothpaste donation, in a year where there have been significant limitations to dental service delivery.'

The Oral Health Foundation would also like to extend a special thanks to Singletons Transport who kindly offered their services for free to help deliver the toothpastes.