​365 Teeth Whitening, one of the UK’s leading experts in home teeth whitening products, has analysed Instagram and Google search engine data to identify which of the top 100 celebrities by Instagram followers generates the most interest in their teeth.

Instagram, the social media platform with over 2.35bn users globally according to latest data, is the place to be when following your favourite celebrities. With some celebrities having over 500m followers on the platform, it's fair to say that Instagram is a huge insight to a celebrity's pulling power with the public.

Sarah Hagan, brand director at 365 Teeth Whitening, said, “Instagram is by far the most used social media platform in the world so it's no surprise that global celebrities consider it the go-to platform to communicate with their fans. With many of the world’s super celebrities able to accumulate over 100 million followers on the platform, we can easily see the power of their own global brand. Whether they are musician, actors, reality TV stars, sports personalities or supermodels, you can guarantee that they try to look their best at all times, and this is especially true of their teeth.”

After conducting this research study, some interesting insights were identified. Below are some of the top insights which came out of this research study:

  • •First: Miley Cyrus, with approximately 69k searches per month.
  • •Second: Taylor Swift, which has approximately 66k searches per month.
  • •Third: Cardi B with approximately 9.5k searches per month.

Sarah said, "Here at 365 Teeth Whitening we wanted to find out which celebrity had the most interest from the public with regards to their teeth. We were fascinated to see that the top 3 ranked celebrities were all female musicians. It was also interesting to see that the top 2 celebrities with the most Instagram followers were international football superstars. Needless to say, if a celebrity makes it onto the top 100 Instagram followers list, you can guarantee that they will help shape how their own fans relate to themselves, whether that be style, grooming, beauty and especially their teeth.”

The top three ranked celebrities by search volume were all female musicians from the USA with an average age of 32. Eight out of the top 10 ranked celebrities were female. Only two reality TV stars made the top 10 ranked celebrity list.

The top two celebrities by total number of followers were international football superstars (over one billion followers between them).