Are you – and your practice – socially responsible?

Dentistry is a care-giving profession in which trust, respect and empathy – alongside open communication – equate to successful clinical outcomes within a risk adverse environment.

But have you ever considered these qualities in a wider context? In other words, does the practice where you work demonstrate all of the above in a community – or even – global setting? Having a purpose beyond profit should be an integral part of any forward-thinking company. Indeed, 21^st-century commerce now expects businesses to have an ethical approach to their operations, purchasing and behaviours.

This pre-requisite helps build positive relationships and develops a sustainable company. Investment in patients is all very well, but it is increasingly a ‘giving something back’ ethos that is influencing the decision-making process of many consumers.