A team approach

Holly House is a predominantly private practice in Stockport which offers a range of general and cosmetic and specialist treatments. Sarah Hussain has been the principal dental surgeon since she took over the practice 11 years ago, and has recently been focussing on growing the practice’s presence on social media, along with the help of her team – which includes 14 dental nurses and a social media manager.

Discussing how Holly House got started with social media, Sarah explains, “We’d been dabbling with it for a few years, however after the pandemic is when we really saw the benefits – I think everyone spent a lot more time on social media throughout the lockdowns. We just wanted to be more present and accessible. It was also a very serious time to reflect on the direction of the business. We weren’t 100 per cent sold on social media before, but now we make a conscious effort to use it.”