We need more regulation, says UK’s largest vape manufacturer

England wants to be smoke-free (smoking prevalence falling to five per cent or less) by 2030 – with Wales targeting a similar timeline and Scotland four years later.

The FTSE 10 UK listed company says it is taking the unprecedented step of going public – across UK newspapers, websites, and billboards - with proposals that seek to limit vaping’s appeal and access to the underage and reduce the environmental impact of single-use vapes.

The move, which sees BAT take out high-profile adverts in newspapers and billboards across the UK ahead of the consultation on the Tobacco and Vapes Bill ending on December 6, 2023, underscores the company’s determination to help the country realise its smoke-free ambitions from 2030.