Sunstar provides ‘Bousai’ oral care expertise, supplies and matches employee donations as Russia-Ukraine war deepens

It has already donated over 55,000 oral care products to the Polish Red Cross, along with pledging to 100 per cent match employees’ donations across Europe to aid organisations. In the coming weeks, a further 25,000 toothbrushes and toothpaste will be delivered too - totalling over 80,000 products as an initial response - including nearly 30,000 children’s toothbrushes.

Since establishing its original Bousai campaign of oral care in 2011 after the Tohoku earthquake in Japan, Sunstar has worked across numerous humanitarian crises from earthquakes and tsunamis to now supporting humanitarian efforts by those affected by the Russian-Ukraine war. Translating as ‘disaster readiness or management to reduce the damage caused’ - Sunstar’s ‘Bousai’ message for both natural or man-made disasters is to remember oral care as an essential part of general health - as those fleeing disaster or living in temporary refugee centres, and especially the elderly, have been proven to be prone to pneumonia and poor health when oral hygiene is neglected over time.[1]