The #StrongTeethMakeStrongKids initiative is designed to reduce the number of children with toothache and dental problems .
Shocking research reveals that 23% of five-year-olds and nearly half (46%) of eight-year-olds in the UK have obvious tooth decay in their primary teeth.
Sadly, 35% of 12-year-old children are too embarrassed to smile or laugh6 due to the condition of their teeth.
These issues are particularly prevalent in UK children due to many factors, including poor oral care habits and nutrition.
The oral health experts from Oral-B and the University of Leeds, have launched a research and education programme to give dental professionals and parents the right support to prevent these dental health issues from now on.
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