The ‘What Will You Miss’ campaign is running on TV, radio and social media, and across Greater Manchester. The campaign is part of wider ambitions to become a smokefree city region by 2030.
It has the stark message that up to two in three smokers will die early if they don’t quit, data suggests.
It comes as the Government has launched a UK-wide consultation on its stopping the start plan. This aims to continually raise the age at which people can smoke to stop young people taking it up.
Additional funding has been announced for mass media campaigns across the country. The new Greater Manchester campaign highlights the importance of hard-hitting health messages for people to make changes to quit smoking.
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