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Junk food adverts dominate family TV

Six in 10 food adverts during family TV shows, such as The Simpsons, push junk food.

That's according to a new report, based on research conducted at the University of Liverpool.

It shows that adverts during family TV shows are for junk food, such as fast food, takeaways and confectionery.

The same adverts would be banned from children's TV under regulations, which prohibit the advertising of food and drinks high in fat, salt or sugar (HFSS) during programmes aimed at children.

However, loopholes in these regulations mean that the most popular programmes with children, even those marketed as 'family programmes', do not have the same safeguards. This is despite the fact that significantly more children are watching them than even the most popular children's TV programmes.

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