Gold For Kids – a small amount makes a huge difference

To some children it can mean the chance of a better life. There are more than 4.5 million children living in poverty in the UK.

Most dentists and dental professionals are unaware of the huge potential that the combined value of removed restorations represents, choosing to either ignore it, or retain it personally.

A new charity has been set up by two dentists who believe that patients, professionals and the public can be united in the belief that this money could be better used for the greater good – to help the many children’s charities across the UK in their vital work.

Leticia Casanova, Gold For Kids Co-Founder, said, “My friend Kimberly MacGregor and I have always looked for ways in which we could do more to give back to our communities. As parents, the welfare of children always struck a chord with us - we were looking for a way that we could help many of the deserving causes out there. And that is how Gold For Kids was born – a way for dental practices who are driven by their values to make a difference – collecting and turning restorations into cash for children’s charities.