'Give Up Loving Pop' campaign reaches schools

Lancashire County Council’s (LCC) Public Health department has teamed up with Healthy Stadia and our food and nutrition partner Food Active to implement a school-based campaign to help children learn more about the short- and long-term impacts of drinking sugary drinks.

The campaign – Give Up Loving Pop or GULP – will see community coaches from Preston North End, Fleetwood Town and Accrington Stanley deliver a series of sessions in primary schools, and challenge children to cut back on sugary drinks for 21 days.

Using the power of sport, and the clubs’ badges, community coaches will raise awareness of the health harms of sugary drinks, familiarise children with reading and understanding food and drink labels, and educate them on the benefits of drinking water in terms of educational attainment and sporting performance.