Eco-toothbrush for 10,000 disadvantaged kids

Founder and CEO, Mike Donovan has partnered with Dentaid which means that for every Brushbox toothbrush sold, one is donated to a disadvantaged child who might not have the same means to replace their brushes when they’re supposed to.

Brushbox aims to be the world’s largest subscription brand for eco-friendly, cruelty-free and sustainable oral care products. It delivers 100% recyclable and biodegradable toothbrushes direct to your door. The service also provides boxes for families.

Explaining the inspiration behind Brushbox, Mike said: “The idea for the business came after helping my (then) four-year-old to brush her teeth and I realised that for one, she was not engaged in the process at all, and secondly, I had absolutely no idea as to when was the last time I changed her toothbrush – despite the fact that I was already thinking about my business idea constantly!”