
Comparing 12,445 responses to this online survey, the researchers found increases in the proportion of children reporting that they had seen e-cigarettes on display in shops. By contrast, the children reported seeing fewer tobacco cigarettes for sale, although over half of respondents had still noticed these. The survey respondents were aged between 11 and 18.
In 2022, 66 per cent of children reported seeing e-cigarettes in supermarkets compared with 57 per cent in 2018. For tobacco products, the likelihood of noticing these fell from 81 per cent to 66 per cent for small shops and from 67 per cent to 59 per cent in supermarkets.
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