Tooth decay is a preventable disease, yet in Greater Manchester £6 million is spent extracting multiple decayed teeth in children every year. Seven of the 10 localities are included in the 30 areas of poorest children’s oral health in England1.
This project will see the innovative Brush DJ team linking in with Greater Manchester Health and Social Care Partnership (GMHSC) and the University of Manchester to develop and evaluate a digital package to support adoption of the app in high risk communities.
Dentist and CEO of Brush DJ Ltd, Ben Underwood said, “We know that around 40% of children did not see an NHS dentist last year. By working with children’s centres in parts of the country where 50% of children start school with visible dental decay, Brush DJ will be actively reaching out to those most in need and supporting children, parents and carers to form healthy dental behaviours for life.”
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