GDPUK published a summary of the episode, sharing, “The programme opened with a session at the Eastman Dental Hospital. The teams were asked to design an electric toothbrush together with a companion app. Having done this, they then pitched their idea to two major buyers.
“Francesca had worked at an oral care company and led the female team. They went ahead with a space theme, and thought about how they would link to their app. Their brand became Brushing Star - with the aim that the child user would become a star at brushing.
“The male team based their concept on magic. This became Wiffy the Wizard, a gender-neutral brown wand.
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