Association warns a ban on vape flavours could see 1.5million return to smoking

A poll of 2,000 adults who use vapes found that 76 per cent only started to quit their smoking habit and that eight in ten vapers (83 per cent) claim that flavoured vapes help them pack in their smoking habits.

While 27 per cent agree there is a real need to tackle youth vaping, nearly four in 10 (37 per cent) want more effective enforcement handed out to retailers who are selling them to children – rather than an outright ban on flavours.

John Dunne, director general of the UK Vaping Industry Association, which commissioned the research, said, “The research shows there is a reliance on vapes to help smokers quit – and flavours have a role to play. While we are supportive of attempts to eradicate youth smoking, having a ban on flavours could have a negative impact on those who are attempting to quit. Often with these types of policies trying to stamp out one problem can cause another, and it shows many adult vapers are concerned about what they are hearing from the government.