ASA bans KFC and Kellogg’s kids' adverts

The complaints, submitted by the Obesity Health Alliance (OHA) and Children’s Food Campaign (CFC), include:

Commenting on the rulings, Caroline Cerny, Alliance Lead at the Obesity Health Alliance said: 'The ruling on Coco Pops Granola provides an important precedent for junk food marketing. These adverts are designed specifically to appeal to children with fun cartoon characters and catchy jingles. This ruling recognises that, even though the product shown is classified as "healthier", the advert used all the same features as adverts for original Coco Pops cereal and therefore essentially promoted the ‘less healthy’ product, which is not acceptable. We are very supportive of brands reformulating their products to reduce sugar and overall calories, but they must market them responsibly.