New data shows that nearly 12 million people in the UK have switched to an electric toothbrush over the last five years.
Around two-in-three (67%) adults now use an electric toothbrush – an estimated 34 million people – an increase of 52%.
The research has been conducted by the Oral Health Foundation and Oral-B as part of National Smile Month – a charity campaign to raise awareness about the importance of having good oral health.
Dr Nigel Carter OBE, Chief Executive of the Oral Health Foundation, believes as the science behind the advantages of electric toothbrushes mounts, the decision whether to invest in one becomes much easier.
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