Like many industries, the dental world is increasingly utilising social media to its benefit. Not only can it help to educate an online audience glued to their mobiles often on the go, but a presence online can also draw in new patients as dentists, DCPs and practices engage by showcasing their work and services in an entertaining and educational way.
Online communities within the profession have also rapidly developed with the dawning of a digital age that has seen new partnerships and exciting collaborations spring up to spread key health messages and share invaluable content to a combined following.
Here, dental hygienist and social media queen, Anna Middleton, considers the benefits as well as the pitfalls.
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