The UK is home to 45 million active social media users in 2020. Some people love it, others don’t get it and there are those who hate it. For me, social media is indisputably a powerful business and educational tool. During these unprecedented times, digital communication has proved more valuable than ever.
I use social media to reach out to new patients as part of my brand #LiveToSmile – in particular when promoting my teeth whitening treatments. I have been working with Philips Oral Healthcare as a key opinion leader for some time now, helping to uplift and inspire other dental professionals.
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