Is your dental ad whiter than white?

National Smile Month is here, so to mark it, the Advertising Standards Authority (ASA) has put together some key things to consider when creating ads for dental products and treatments.

Whilst it is important to acknowledge that dental marketing trends do change, authenticity and accountability should always lie at the heart of a practice’s brand.

Most of all, your brand needs to reflect your openness, your honesty and empathetic approach to dental care and potential patients looking online should experience this immediately.

The GDC’s Standards for the Dental Team advises that: ‘You must make sure that any advertising, promotional material or other information that you produce is accurate and not misleading, and complies with the GDC’s guidance on ethical advertising.’