This year, it is estimated there will be 2.77 billion social media users worldwide. With these phenomenal numbers in mind, how best to ensure your dental practice is choosing the relevant platforms and tools to reach its target audience and increase footfall? Dental businesses should consider starting the 2019 showing off what makes them special, developing their conversations with their existing audiences and users while securing relationships with new ones.
So, why not add a new skill to your role and get involved in some dental marketing…
1. ‘Advanced’ social media marketing
Consider 2019 as the year that you help to move your dental practice’s social media accounts away from just promoting generic content – a strategy with which audiences very rarely engage. Personalised, tailored marketing encourages interaction and responses and is more likely to turn into a new consultation. Be patient-specific and make sure you know your audience, using relevant keywords to entice interest.
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