Dental nurses are key to the growth of a dental practice. They're an important part of the relationship a patient has with the team and can positively impact the practice experience affecting patient lifetime value. Patient lifetime value is the total worth of a patient to a dental practice over the whole period of their relationship. Put another way, it’s the average amount of money patients spend with your practice between their first and last visits. Patient lifetime value is a really important metric because retaining existing patients costs less than attracting new ones, so increasing the value of your existing patients is a great way to grow your practice.
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